We came together seeking a New Way to Plant Trees.
The venture quickly became a full-time occupation.
It was actually Hans who came up with the idea. He had helped develop a brand-new type of dense stone wool. As a curious gardener, he discovered that placing it in the soil around a tree's roots had a remarkably positive effect on the tree’s growth and health.
Later, Brian, Tommy, and Jesper joined in, and together they built BOXofGREEN. Today, it includes a cozy office, well-organized warehouse facilities, strong coffee brewing, and a growing base of happy customers.
From the beginning, the goal was to plant more trees in urban areas. Because the BOXofGREEN planting box is better suited for city trees than any other method. Partly because it requires less space, and partly because it needs little to no supplementary watering afterward. Since then, the stone wool has been further developed and can now be used for a wide range of other tree-related purposes: Supporting older trees, planting hedges, rainwater drainage, assisting trees in very dry conditions, and more.
The world—and especially our cities—needs more healthy trees. That’s what brought us together in the first place, and it continues to be our purpose and motivation every single day we go to work.
